Orobind is an online marketplace of fitness coaches. We connect people who would want to get fit with personal coaches around them. The above offering forms the premium segment of the freemium model. Towards the latter, free personalized diet, real time chat support and workout plan are provided.
The Achievement: We initiated our pre-launch campaign with a team of six posting the link on Facebook, and by end of day two, we had hit 5000+ sign-ups. The best part, net dollar amount spent: $0.
So, you have a great product lined up for launch; and by virtue of default, great products don’t fail. Right? Well, the world is a decadent place. To succeed, your product needs to be out there, under the spotlight, competing with every single bit of information on the internet vying for the average Joe’s attention.
Pre-Launch campaigns provide an opportunity to achieve that, while also building a sense of curiosity around the product. However, at the fundamentals of a successful campaign is the phenomenon of Virality. Now, the economics of virality is not easily quantifiable. For us, www.orobind.com, the campaign lit up. Here are our two cents from the experience.
Note: The learnings/tips included herein are for fellow entrepreneurs. As far as applicability is concerned, we have tried to generalize the content to be industry independent.
According to our analysis, following are the factors that helped us:
It is where the first interaction happens. So, it might be prudent to say that all niceties associated while physically meeting a person apply. Be simple, subtle, and most of all, perspicuous. Your visitors should not have to go through circumstancing complexity; and they definitely would not.
We designed our landing page incorporating the above said pointers and achieved a Conversion Rate of 43.69 %. Let me emphasize that the fact that it is just a pre-launch landing page. So, it’s either a hit or a miss.
One thing I learnt from all my campaigns till date is that it is more than difficult to objectify all the variables leading to a successful referral program. I believe, the plethora of intertwining interactions in our complex time space continuum is the reason behind that. However, shuffling through a good lot of permutations and combinations gives me a basis to point a few:
Mailer stats: Average Open Rate: 64% | Click Rate: 31%
Referral Stats: Referral Traffic: 59.68% | Referral Signups: 81.8%
We hope that the above said content would come as useful help to budding entrepreneurs meandering through the nuisances of Virality. The information provided is just our own perspective. Discussion/Comments/Inputs are totally welcome.
Finally, we would like to thank everyone who made the mill churn.